Easy Joy Technology Limited ("EasyJoy", "we", "our", or "us") greatly recognizes and values the privacy of people ("you" or "user") who visit our websites, use or access our games, whether played on mobile devices, PCs, our websites or other approved platforms ("EasyJoy Game(s)"), and/or otherwise use or access any of our provided services, including software systems, customer support, marketing and advertising, and community services (collectively the "EasyJoy Services" or "our services").

To the extent permitted by applicable law, children under the age of 13 (or other age threshold required by local laws) are not allowed to create any EasyJoy Account (“Account”) for the EasyJoy Services. If you are 13 and above but are considered a minor in your country (e.g. under 18 years old in some jurisdictions), you must have your parent or legal guardian read through this Privacy Policy with you and you represent that you have obtained the permission of your parent or guardian to create your Account.

If you are a parent or legal guardian of a minor in your country, please make sure that you have read this Privacy Policy before allowing your children to create their own accounts or to use the Services. You agree that you will be subject to this Privacy Policy and be responsible for your children’s activities while using the EasyJoy Services. You agree to supervise your children’s use of the EasyJoy Services and make sure that your children only view the contents that are age appropriate to your children.

This Privacy Policy describes why and how we collect, store, and use your personal data, and the choices and rights you have about the personal data you provide or we collect in connection with the EasyJoy Services. If you have any questions about this Privacy Policy, please contact us using the contact details provided in “Contact and Complaint” of this Privacy Policy.

In the event of a merger, acquisition, reorganization, bankruptcy or other similar events, your personal data may be transferred to the successor, we will endeavor to make an announcement in advance, disclose the details of the event and information about the successor, and request the successor to process your personal data in accordance with this Privacy Policy as well. In case the successor needs to process your personal data beyond the scope authorized in this Privacy Policy, the successor will be responsible for notifying you of details about their intended processing of your personal data and obtaining the consent of you and/or your parent and/or guardian (if applicable) again if required by applicable laws and regulations.

EasyJoy may periodically modify, adjust or revise the terms of this Privacy Policy due to change of the EasyJoy Services or update in applicable laws and regulatory requirements. You acknowledge and agree to check the updated terms of this Privacy Policy regularly. If you have any questions about the updated terms of this Privacy Policy, please contact us by sending email to icewin@live.com. By continuing to use the EasyJoy Services you acknowledge that you have read and understood how we process your personal data according to the updated Privacy Policy.

This Privacy Policy informs you of the following information:

1. What Data We Collect and Process

2. Why Do We Collect and Process Your Personal Data

3. Advertisements and Your Choices

4. Cookies and Similar Technologies

5. Who May Access Your Personal Data

6. Data Retention

7. Your Rights and Choices

8. Securing Your Data

9. Age Limits and Children Protection

10. Contact and Complaint

11. Supplemental Terms – Jurisdiction-Specific

1. What Data We Collect and Process

(1) Data We Collect (either directly from users or through a third party)

i. Connected Social Media Account Information (Third Party). If you choose to log in to our services via your social media account(s), we may receive your social media account information (including your user-name or nickname) from third party social media providers. Such information obtained from third party social media providers will be added to your account information.

ii. Game Data. We process this information about your gameplay status, progress, and usage statistics to provide you with feedback and information, and for other purposes set forth in Section 2 of this Privacy Policy.

iii. User Service Information. When you seek our technical and/or customer service support and/or exercise any of your legal rights as the data subject, we may collect the information that you provide in communications with our support team.

iv. Survey Information. We will collect your survey responses, if you participate in our surveys.

v. Internet Protocol (IP) Address and other device information.

vi. Advertising Information. Advertising ID (including Google Advertising ID, IDFA), Device ID (including IDFV, OAID, Android ID) and other select device information, we store the Advertising ID and/or Device ID for that advertisement and the other device information with your profile to deliver advertising that may be relevant to your interests and track the success of our advertising and marketing programs. Additionally, after taking appropriate technical security measures (such as encryption and hashing) to de-identify your email address, including email address collected from third party social media providers when you log in via your social media account(s), we may use your de-identified email address to track the success of our advertising and marketing programs.

In order to better provide you with a complete gaming experience, we may merge and update our collected personal data with data from third-party contractors in order to update your profile (e.g. the information of your connected third-party accounts), perform market analysis, and/or otherwise as set forth in Section 2 of this Privacy Policy, with your prior consent or where we have other legal grounds permissible under applicable laws.

When you use or interact with third-party services that may be available on our services, such as third-party social media widgets, share buttons, and/or login mechanisms, this Privacy Policy does not and will not extend to such features, which shall be subject to the respective third-party privacy policies.

(2) Data We Automatically Collect

To ensure security and stable operation, provide a fair gaming environment, prevent cheating, and improve the functionality and quality of EasyJoy services and other purposes as set forth in Section 2 of this Privacy Policy, we may automatically collect data using mechanisms like cookies, browser web storage, and application data caches. The categories of data we automatically collect include device related data (including Advertising ID and/or device ID, device name, device type/model, MAC address, IMEI data, CPU data, OS version and language, time zone, screen DPI, device resolution, device mode/status, memory data, and graphics card model), IP address, data related to bugs, errors, crashes and diagnosis (including registration/login time, game version, UID, stack trace, crash reports, abnormal process data) and other data related to security (including installed app names , system startup time, app install and update time, request and referral URLs, and system activity details, game-related plug-in and runtime data, network status and information, and data related to external plugin programs) . We also automatically collect data about your interactions with our services, such as the pages and other content you view, any content you post, and the dates and times of your visits.

In specific cases, we may collect other personal data apart from the categories stated herein based on your consent or other legal basis. When this occurs, we will provide more information about any change to the way or purpose of our collection or processing which are different from or not clarified in the details in this Privacy Policy.

2. Why We Collect and Process Your Personal Data

In order to provide EasyJoy Services to you, we collect and process your personal data for one or multiple purposes including to:

(1) allow you to access or restrict your access to our services;

(2) provide you the services required by you and perform our contractual obligations towards you;

(3) analyze and manage our services for system administration, user service, security, fraud-detection, checking the authenticity of an account owner, archival and/or backup purposes;

(4) correct bugs or errors, improve our services and respond to customer desires and preferences, including language and location customization, personalized support and instructions, and other responses;

(5) develop new services or products and improve the user experience;

(6) verify and confirm payment;

(7) deliver advertising that may be relevant to your interests and track the success of our advertising and marketing programs;

(8) communicate with users (including by sending text messages and/or push notifications) and take action against violations;

(9) personalize your experience;

(10) keep you up to date with the latest product announcements, and provide other information pertaining to our services;

(11) provide software verification, upgrades and administration, notify of special events;

(12) offer to participate in our surveys or activities;

(13) fulfill our obligations under applicable laws and regulations, respond to requests of government authorities;

(14) establish, exercise, or defend legal claims;

(15) analyze, profile, segment, merge and/or update all collected data (regardless of an aggregated or individualized manner) for the purposes of improving service quality and providing a better experience;

(16) protect the integrity, information safety, and financial security of our services or users, comply with legal obligations, and enforce compliance with the Terms of Service or other restrictions placed on your use of our services;

(17) track your process across our websites and applications to verify that you are not a bot and to optimize our services; and/or

(18) for any other purposes for which we provide specific notice at the time the information is collected.

For the purposes set forth above, our affiliates may be commissioned to process your information, provided that such affiliates comply with the terms in this Privacy Policy. Affiliates in this Privacy Policy shall mean an entity that directly or indirectly controls, is controlled by, or is under common control with Easy Joy Technology Limited. hereto.

3. Advertisements and Your Choices

For the purpose of providing personalized advertisements, you acknowledge and agree that we may collect and process the data to:

(1) deliver, target and improve our advertising; and/or

(2) improve advertising and other marketing and promotional activities.

We or our authorized contractors may deliver advertisements, marketing or promotional communications. If you do not wish to receive such information, you may request that we or our contractors remove your data from the contact list.

Pertaining to the advertisements, marketing or promotional communications, you may be able to opt-out of receiving such communications in accordance with the instructions therein, such as email, online communication channels, or other contact methods provided by us. For example, you may opt-out the out-of-game push notifications on mobile applications by checking the settings and turning off the "allow notifications" (iOS/Android).

4. Cookies and Similar Technologies

In order to measure the effectiveness of our services, we may use cookies, which are small text files for added functionality or for tracking site usage. We may use cookies and/or authorize a third-party’s tracking-utility, from time to time, (a) to log your IP address in determining the path that users take on our sites and identifying repeated users of our sites, (b) to collect the websites or sources that linked or referred you to our services, and/or (c) to collect technical data about the devices and software you use to access our services, the operating system of your devices, and other similar technical data. If you do not wish to accept cookies or want to be notified of when they are placed, you may set your web browser to do so, if your browser permits.

We use the cookies, web beacons and similar technologies to personalize your experiences on our services and for various other purposes, including:

(1) remembering you: cookies, web beacons and similar technologies help us identify you as a registered user and keep the preferences or data that you have previously provided;

(2) analyzing how you use our services: cookies, web beacons and similar technologies help us understand what visitors (including users) are doing on our services, or what pages or sections are most popular;

(3) deliver advertising: cookies, web beacons and similar technologies help us provide you with advertising that we believe is relevant to you or of interest to you, on the basis of the data you provide; and/or

(4) other related functions or purposes mentioned in Article 2 herein.

We or our authorized contractors may use cookies and similar technologies to provide and personalize services, prevent fraud and fulfil other purposes mentioned above. Please note you may be able to disable cookies in your browser settings, but if you do so some parts of our services may then not function properly.

5. Who May Access Your Personal Data

In addition to EasyJoy and/or its affiliates, other parties may also access your personal data in the following situations. You acknowledge that you have foreseen the occurrence of such disclosure when you provide your personal data.

(1) Other In-Game Users of Our Services

Other users may, for example, in a group challenge, access your in-game activities in the process of such group challenge. Other users may also see your displayed data (including your nickname, UID, achievements, levels, and other character information) and read the messages you have posted on or through our services. You acknowledge and agree that our services may also include message boards, communities, forums, and/or other chat areas, where users may exchange ideas or communicate with other users, and that any data you post to any communication area is publicly viewable. We strongly recommend that all users avoid posting personal or sensitive data at any time on or through our services.

(2) Competent Authorities

We may provide a certain portion of your personal data to governmental authorities as so requested according to applicable laws and regulations. Furthermore, we may disclose certain portion of your personal data within a strictly limited scope of recipients when we reasonably think it is necessary to protect us, our users, or a portion of the public.

In addition to be required by applicable laws and regulations, we reserve the right to disclose your personal data in the cases if we, in our good faith, believe that disclosing such data is necessary to identify, contact, or bring legal action against you, if we reasonably believe that (a) you are violating any other agreement(s) between you and us, such as the Terms of Service, this Privacy Policy, or otherwise damage us; (b) you are infringing third-parties’ rights and interests (including but not limited to intellectual property rights); and/or (c) it is necessary to prevent fraud or other illegal activities.

(3) Third-Party Vendors

EasyJoy may work with the following types of third parties on or through our services to help us provide services and functionalities to you:

i. Social networking portals who provide login and/or content-sharing service to and in our services;

ii. Logistics service providers who provide shipping services such as delivering physical prizes to users;

iii. Information communication service providers who provide SMS-messaging services;

iv. Payment service providers who provide payment services, such as assisting us in operating services, facilitating users’ payment, and maintaining a record of the users’ transaction history;

v. Advertising service contractors who provide marketing and advertising activities, including showing you ads that we think may interest you, conducting the programs, tracking the success, and analyzing the effect thereof; and

vi. Other contractors, if any, for the purpose of providing our services to you.

Additionally, such contractors may use cookies, web beacons, and/or other tracking technologies to collect or receive data about you. For example, users purchasing and/or subscribing to products or services will be required to provide additional data to third-party payment contractors, such as a valid credit card number and its expiration date. Such third-party payment contractors may collect, process, and retain your data to process payments and resolve subsequent payment disputes and inquiries. We may also receive, process and store the provided information from you and/or such third-party payment contractors to confirm payment, record purchase history, and/or protect our legitimate interest when resolving subsequent payment disputes and inquiries.

When specific third parties are involved in collecting data and information, please refer directly to their privacy policies on their official websites and learn more about their data processing practices.

We may also disclose your information with your permission.

6. Data Retention

We will keep your data only for as long as your account is active or only for as needed to provide you the game services unless deleted in accordance with your request or as otherwise required by law. The locations of servers for the game services include:

(1) the United States;

(2) Singapore.

You acknowledge and agree that your data will be processed on our servers which may not be located in your country/region of residence and can be accessed by our support, engineering and/or our affiliates around the world. No matter where our servers are located, we will make great efforts to take the appropriate safeguards to guarantee your rights in conformity with this Privacy Policy and any applicable laws and regulations.

In the case you request to remove or delete your personal data, we will retain your data as long as necessary for applicable laws and regulations, such as to comply with our legal obligations, resolve disputes, and/or enforce the agreements between you and us. Please note that the removal or deletion of any of your data may result in the termination of some of our applicable services.

Where required by law, we will only store your information as long as necessary to fulfil the purposes for which the information is collected and processed or where the applicable laws and regulations provide for longer storage and retention period. Upon the expiration of such period, your personal data will be deleted, blocked or anonymized, as provided by and in accordance with applicable laws and regulations.

7. Your Rights and Choices

Subject to the applicable laws and regulations, you may have the following data protection rights as a user of our services and to withdraw your consent. You also have the right to complain to the local authorities.

To exercise any applicable rights below or to exercise any other statutory data subject rights you may enjoy under applicable laws and regulations, you may contact us using the contact details under the “Contact and Complaint” heading below.

To protect the security of your Account and your personal data, we may ask you to provide certain additional information before we respond to your requests. Under some circumstances, we may refuse to comply with your request as permitted by applicable laws and regulations. We may also charge a reasonable fee for complying with your request in accordance with applicable law, e.g. if your request is clearly repetitive or excessive.

(1) Right to Know about Personal Data Collected or Disclosed

You may have the right to access your personal data that we hold about you, i.e. ,(i) information whether your personal data is collected or disclosed, (ii) categories of your personal data which has been collected or disclosed, (iii) categories of sources from which your personal data is collected, (iv) business or commercial purpose for collecting or disclosing your personal data (if any); and you have the right to require us to provide a duplicate of your personal data undergoing processing, subject to submitting a verifiable request to us using the contact information in section “Contact and Complaint” below. You may also be able to exercise the right to access some of your personal data through the privacy setting available in the services (e.g. profile page or privacy dashboard), where applicable.

(2) Right to Rectify

If we process your personal data, we shall endeavor to ensure by implementing suitable measures that your personal data is accurate and up to date for the purposes for which it was collected. If your personal data is inaccurate or incomplete, you may have the right to request for rectification of your inaccurate personal data according to applicable laws and regulations and you can modify the information in the privacy setting of the services (if available).

(3) Right to Request Deletion of Personal Data

You may have the right to request the deletion of your personal data, if the reason as stated in Article 2 of this Privacy Policy does not exist anymore, or if there is another legal ground for its deletion, subject to submitting a verifiable request to the contact details under the “Contact and Complaint” below.

You acknowledge and agree that as a result of deleting your Account, you will lose access to game related services, including the account information, subscriptions and game-related information linked to such Account and lose the possibility to access other services through the Account.

(4) Right to Opt-out of Marketing Communications

You can exercise this right by clicking on the “unsubscribe” or “opt-out” link in the marketing messages we send you.

(5) Right to Complain

You may have the right to complain to a data protection authority about our collection and use of your personal information. For more information, please contact your local data protection authority where applicable.

(6) Right to Withdraw Your Consent

If we have collected and processed your personal data with your consent, you can withdraw your consent in accordance with applicable laws. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect the processing of your personal data conducted in reliance on lawful processing grounds other than consent. In many circumstances, we need to use your personal data in order for us to provide you with our services which you require. If you do not provide us with the required personal data, or if you withdraw your consent to our use and/or disclosure of your personal data for these purposes, it may not be possible for us to continue to serve you or provide you with the services that you require.

8. Securing Your Data

Pertaining to your use of our services, we have endeavored to take reasonable measures to prevent unauthorized access to or improper use of your personal data, such as organizational controls, technical protection, and other protection measures.

Unfortunately, the transmission of information via the internet is not completely secure. While we strive to protect your personal data, we also remind you to be aware of hacking, cyber-attacks, and other risks on the Internet.

Therefore, we strongly urge you to take every possible precaution to protect your personal data when using our services, including but not limited to changing your passwords from time to time, using a combination of letters and numbers when creating passwords, using a secure browser and/or taking other possible security measures.

Please be aware that advertisers or websites with links to and/or from our websites may collect personal data about you. This Privacy Policy does not apply to such third party services, and cannot control the activities of, those other advertisers or websites. We highly recommend that you read the privacy policy of such third-party websites which you may be directed to before providing any personal data.

9. Age Limits and Children Protection

You represent that you are not a child under the age of 13. Children under the age of 13 (or other age threshold required by local laws) are not allowed to create any Account for the EasyJoy Services, to the extent permitted by applicable law. If you are 13 above but are considered a minor in your country (e.g. under 18 years old in some jurisdictions), you must have your parent or legal guardian read through this Privacy Policy with you and you represent that you have obtained the permission of your parent or guardian to create your Account.

Notwithstanding the foregoing, we recognize that we have a special obligation to protect children in regard to the collection and processing of personal data. We strongly urge parents and guardians to instruct their children never to disclose or give out their personal data when using our services without the prior permission of their parent/guardian. If we learn that we have collected personal data about a child under the age of 13, we will take steps to delete that data as quickly as possible. Also, if you believe that we might have any data from or about a child, please contact us using the contact details under the “Contact and Complaint” below.

10. Contact and Complaint

If you have any requests, concerns, questions about us, this Privacy Policy or how we process your personal data, or you want to make any complaints or want to exercise your data subject rights, please contact us as soon as possible by emailing us at icewin@live.com.

11. Supplemental Terms – Jurisdiction-Specific

(1)Additional Information for California Residents

California Consumer Privacy Act. The CCPA requires us to provide our users who reside in California with the additional notice below. For the purposes of this notice, Personal Information means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household, or as otherwise defined by the California Consumer Privacy Act of 2018 (California Civil Code §§ 1798.100 to 1798.199) and its implementing regulations, as amended or superseded from time to time (“CCPA”).

Personal Information does not include information that is:

● Lawfully made available from government records.

● Deidentified or aggregated.

● Otherwise excluded from the scope of the CCPA.

We collect and disclose for a business purpose the following categories of personal information:

● Contact Information and Identifiers, including name, alias, online identifiers, IP address, email address, or other similar identifiers.

● Customer Records, including name, telephone number, and financial information (such as payment and bank account number).

● Commercial Information, including products or services purchased or obtained.

● Internet or Other Electronic Network Activity Information, including browsing history, search history, and information regarding a user’s interaction with an internet website or application.

● Inferences, such as consumer preferences drawn from the above.

As noted above, in order to provide EasyJoy Services to you, we collect and process your personal data for one or multiple purposes including to:

● Allow you to access or restrict your access to our services;

● Provide you the services required by you and perform our contractual obligations towards you;

● Analyze and manage our services for system administration, user service, security, fraud-detection, checking the authenticity of an account owner, archival and/or backup purposes;

● Correct bugs or errors, improve our services and respond to customer desires and preferences, including language and location customization, personalized support and instructions, and other responses;

● Develop new services or products and improve the user experience;

● Verify and confirm payment;

● Deliver advertising that may be relevant to your interests (you may be able to turn this feature on or off in the device settings as stated hereunder) and track the success of our advertising and marketing programs;

● Communicate with users (including by sending text messages and/or push notifications) and take action against violations;

● Personalize your experience;

● Keep you up to date with the latest product announcements, and provide other information pertaining to our services;

● Provide software verification, upgrades and administration, notify of special events;

● Offer to participate in our surveys or activities,

● Fulfill our obligations under applicable laws and regulations, respond to requests of government authorities;

● Establish, exercise or defend legal claims;

● Analyze, profile, segment, merge and/or update all collected data (regardless of an aggregated or individualized manner) for the purposes of improving service quality and providing a better experience;

● Protect the integrity, information safety, and financial security of our services or users, comply with legal obligations, and enforce compliance with the Terms of Service or other restrictions placed on your use of our services;

● Track your process across our websites and applications to verify that you are not a bot and to optimize our services; and/or

● For any other purposes for which we provide specific notice at the time the information is collected.

Collection of Personal Information

In the preceding twelve months since this notice was last updated, we have collected Personal Information from the following categories of sources:

● You/Your Devices: You or your devices directly.

● Users: Other users of our services.

● Affiliates.

● Advertising Networks.

● Analytics Providers.

● OS/Platform Provider: Operating systems and platforms.

● Social Networks.

● Partners: Business partners.

● Public: Publicly accessible sources.

If you are a California resident, you may exercise the following rights:

● The right to request a copy of the personal information that we have collected about you in the prior 12 months.

● The right to request details about the categories of personal information we collect, the categories of sources, the business or commercial purposes for collecting information, and the categories of third parties with which we share information.

● The right to request deletion of the personal information that we have collected about you, subject to certain exemptions.

You have the right not to receive discriminatory treatment for the exercise of your CCPA privacy rights, subject to certain limitations.

An authorized agent may submit an access or deletion request on your behalf by sending a written authorization signed by you using the contact information in the “Contact and Compliant” section. We may still require you to directly verify your identity and confirm that you provided the authorized agent permission to submit the request

(2) Additional Information for the EEA and UK residents

If you are in the European Economic Area (EEA) or the United Kingdom (UK), the following additional information applies to you in addition to the Privacy Policy set out above.

Data Subject Rights

In addition to the information set out in the "Your rights and choices" section in the Privacy Policy above, you have the right to:

● ask us to restrict the processing of your personal data,

● data portability,

● to object to the processing of personal data.

Legal basis for processing your personal data

Our legal basis for collecting and using the information described in section 1 for the purposes in section 2 of our Privacy Policy above is:

● To establish and perform our contract with you (i.e. our Terms of Service) and to provide our services;

● For our or our partners’ legitimate interests, where those interests are not overridden by your data protection interests of fundamental rights and freedoms, e.g. to protect our legal rights, to pursue or defend legal claims, to improve our services;

● Consent, where obtained separately;

● For compliance with our legal obligations under applicable laws and regulations;

● To protect our or your vital interests or those of another person (for example, another player), e.g. against fraud and violations of our terms;

● While we typically do not collect sensitive or special category personal information, where we do this, it will be on the grounds of consent or other applicable lawful basis.

If you have questions, need further information about the legal bases for processing your personal information, or want to withdraw your consent, please see section 10 “Contact and Complaint” in the Privacy Policy above.

Cross-border data transfer

As a global company, EasyJoy may transfer your personal data to our affiliates, third party service providers and partners that operate around the world, which are located in countries other than the country in which you are resident (e.g. Singapore). These countries may have data protection laws that are different to the laws of your country.

Where we transfer your personal information to countries and territories outside of the European Economic Area and the UK, which have been formally recognised as providing an adequate level of protection for personal information, we rely on the relevant “adequacy decisions” from the European Commission, where applicable.

Where the transfer is not subject to an adequacy decision, we have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy. The safeguards we use are the European Commission’s Standard Contractual Clauses as issued on 4 June 2021, including the UK Addendum, and/or the UK International Data Transfer Agreement permitted under Article 46 of the UK GDPR. This is how transfers of personal information between us and other companies will be safeguarded. All companies are required to protect personal information that they process from Europe in accordance with European Union data protection law. Transferred personal information includes basic information such as your name or contact information such as your email address.

Children's Notice

Our Services are not marketed to, or intended for, children. Children for the purposes of our Services are (a) under the age of 13 years old or, if older (b) between 13 and 18 years old but under the age at which they can give valid digital consent to processing of their personal information under applicable data privacy laws. We strive to follow the different minimum age guidelines set by the laws of individual regions when determining the age that children can access certain features of our Services.

Children are not permitted to use these Services, and we do not knowingly collect any personal information from children. Though our Services are not intended for children as the primary audience, we may collect age information before allowing a user to proceed for certain Services. If we learn that we have inadvertently gathered personal information about a child that is not subject to an exemption under applicable privacy law, we will take measures to promptly remove that information from our records.

Data Protection Supervisory Authority

To lodge a complaint with your national or regional data protection supervisory authority, please contact the competent authority.

Easy Joy Technology Limited

Last Updated: April 21, 2024